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Christmas is coming!
In order to stand out in crowded shopping centres this festive season, retailers and merchandisers alike are going to have to think outside the (beautifully wrapped) box. So kiss goodbye to Rudolf and Frosty the Snowman. Here are seven visual merchandising tips to follow for this festive season:
1. Dress for the “Christmas Customer”
Before you start, it’s important to remember that your “Christmas Customer” is different from a regular shopper in your store.
While we might all be filled with a little for festive cheer at this time of year, our stress levels are up, we’re busier than ever, and we’re rushing around at 100 miles-an-hour. But perhaps the biggest difference to note is the customer journey. Your “Christmas Customer” is a gift-giver, not an end user.
This means, they need to be told something different by your window displays.
Festive visual merchandising needs to interrupt the customer journey and display the perfect gift for a loved one. By remembering this subtle shift in shopping behavior, you can instantly create windows that drive foot traffic.
2. Create an experience
With the increase in online and mobile shopping, bricks-and-mortar retailers need to find ways of creating an unmissable experience to drive footfall in store. One of the easiest ways to do this, especially during the Christmas rush, is with your shop windows.
During the festive season, you can be a little more creative though and the possibilities for your window dressings really are endless. Take inspiration from your brand, the current trends, and your favourite festive films to see how you can dress your windows.
3. Entice customers in the store
While you need to attract customer attention with your VM display, your main challenge is to drive footfall – and sales – in store.
To do this, you need to offer customers a glimpse of what they can expect to buy from you. Show them exclusive deals, special offers, and even ways to wear the latest trends. Use creative an innovative techniques to ensure you stand out and always leave consumers wanting more.
4. Continue your theme throughout the store
Once you’ve encouraged people to enter your store, you need to keep up the theme of your windows.
By adding to the experience that first captured their attention, you can help boost dwell time and drive purchases – whether planned or impulse. At Christmas especially, it’s more important than ever to dress your stores in a continuous theme.
5. Stay on brand
It is important though, that you window and store displays are always consistent with your brand.
This is what will help customers continue to recognize your store, even in the busy Christmas shopping environment. By providing your brand’s take on the festive season, you can create a unique and memorable experience, without alienating your loyal customer base.
Do you have a fabulous Christmas display already? Show us! We would LOVE to see it!
For more information, please contact us by email@example.com, or call the 24-hour hotline: +86 13826419811.