Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

A modern, newly-constructed woman boutique


In order to reflect this elegance and wit, we tried to avoid exuberant colors and base our theme on both originality and simplicity

The contrast between golden-cream and black color, in combination with Spot lighting has created a special visual effect in the store.

For the power wall, to incorporate the brand identity we put “Narian” logo to make a truly memorable impression on the customers of the consistency between design and products.

Combination of blush pink and shades of grey on floor and walls was the best choice to make this concept evolve.



The modern, newly-constructed volume adapts itself  to the present buildings as well as the urban landscape and offers significantly enlarged space for men and women’s wear. blocher partners created the architectural concept as well as the interior design. On the inside, a material mix convinces through setting finely adjusted contrasts.



Ceilings made of exposed concrete, walls with noble oak wood panels and a designed screed having etched patterns, become a harmonious unity together with relicts of the historical city wall which were visibly incorporated over two floors. The rooms are clearly structured and offer simple orientation to the visitor. In the centre of the building, a staircase can be found between an air space extended over three floors. Visual connections between different levels motivate shoppers to aspire to the higher floors. Suspended industrial lights with their own funky charm in the interplay with modern materials are the eye-catching devices.


Diversely arranged surfaces give costumers room to explore: Curated isles with seat possibilities and room-in-room systems structure the single levels. Tables, shelves, cubes, parallel bars, poles – the team of blocher partners designed varied possibilities to present fashion.


Needless to say, the brand is much aware of the necessity and prestige to retain a high profile here, and following a lengthy revamp of the aforementioned store, it’s good to go for at least the next decadeThe updated aesthetic is signalled from afar by way of colour-infused window installations, and above all, an equally colourful and almost cartoon-like explosion of Vuitton icons which has been attached to the façade on street level. Interestingly, it’s not just a revamp, but in fact, the entire building has been redeveloped to create entirely new spaces, including three double volume spaces clad in limestone which add unprecedented grandeur to the shopping experience.



apartment and private shopping suites for its most discerning clientele. Adding even more edge to the shopping experience are no less than 43 works of art and design pieces by 25 leading artists and designers, and of which nine have been specially commissioned.

Nonetheless, the different levels vary in style: Fashion for modern women can be found on the ground floor. Bright wood combined with white metal – a minimalistic design with Scandinavian impression – displays the appropriate background to address a younger target group.



On the first floor, the premium sales area for women showcases an opulent design: Exquisite curtains, rosé tones, glazed and high-end oak wood, shelf systems made of brass, floors with ornamental decoration, a style lounge with colour consultation or VIP shopping. This ambience is created for the costumer with high expectations. Designers created a used-look matching male aesthetics. Old wood, dark metal or wire baskets have time to shine.


All three floors have one thing in common: creating an authentic ambience in which clients come to stay. That can be achieved through combination of materials and a playful, varied furniture thus making shopping a pleasant experience.

For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811