Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

A newly installed swirling oakwood clothing display


The updated aesthetic is signalled from afar by way of colour-infused window installations, and above all, an equally colourful and almost cartoon-like explosion of Vuitton icons which has been attached to the façade on street level. Interestingly, it’s not just a revamp, but in fact, the entire building has been redeveloped to create entirely new spaces, including three double volume spaces clad in limestone which add unprecedented grandeur to the shopping experience. A newly installed swirling oakwood and glass staircase connects three floors, making a bold statement of contemporary chic.



The spacious basement section is home to Virgil Abloh‘s hailed designs for Louis Vuitton‘s men’s collection, and on the ground floor and second floor, the full range of Abloh’s counterpart Nicolas Ghesquière‘s women’s collection can be found, in addition to a permanent collection of Louis Vuitton‘s Objets Nomades furnishings and decorative pieces, and jewellery. The latter is quite special, as this is the only Louis Vuitton Maison on the planet, apart from its equally grand equivalent on place Vendôme in Paris, which carries the brand’s fine jewellery collection. The fourth floor accommodates the store’s exclusive apartment and private. 

The store has a backdrop of whitewashed walls and ceiling, and polished concrete flooring, and is divided into three sections by screens made of stacked wood.At the back of the store, an art wall can be found covered in works by some of the designer’s favourite artists, such as George Black, Henri Matisse, Joan Miró and Derrick Latimer Sayer. The front section presents Paul Smith‘s men’s apparel, shoes and accessories, and the middle of the store sees a space where various events are to be held, such as collab product presentations and in-store exhibitions. The back area is home to tailoring and formal accessories. Here, the newest tailored collection is presented and it serves as a dedicated fitting and consultation space for made-to-measure services. Shoppers can choose from around 100 different high-quality sourced from renowned European manufacturers, in addition a wide range of custom options such as lining, lapel styles, buttons, and stitches.


Nonetheless, the different levels vary in style: Fashion for modern women can be found on the ground floor. Bright wood combined with white metal – a minimalistic design with Scandinavian impression – displays the appropriate background to address a younger target group. On the first floor, the premium sales area for women showcases an opulent design: Exquisite curtains, rosé tones, glazed and high-end oak wood, shelf systems made of brass, floors with ornamental decoration, a style lounge with colour consultation or VIP shopping. 

This ambience is created for the costumer with high expectations. The third floor is dedicated to men’s wear. Designers created a used-look matching male aesthetics. Old wood, dark metal or wire baskets have time to shine. All three floors have one thing in common: creating an authentic ambience in which clients come to stay. That can be achieved through combination of materials and a playful, varied furniture thus making shopping a pleasant experience.

 For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811