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Retail has been around for a mighty long time — and one thing we know is that there are many different approaches when it comes to retail design and setting up your store layout. However, there are also some common design strategies that all retailers can employ that lead to more sales for your business.
Designing your retail store's interior is a topic that we've been looking at recently in an effort to help boutique merchants be more successful and thrive in today's digital era. From telling your brand's story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat.
Not sure where to get started with your store layout and retail design? Here, we'll look at some of the basics when it comes to creating effective retail interiors that attract more customers to your store, get them browsing for more products, and encourage them to head toward the checkout.
It's vital to keep this fact in mind: From the moment someone steps into your store to the time they decide to check out (or leave your store without making a purchase), smart design decisions make a significant difference in regards to whether you make a sale or not.
The threshold area, also known as the "decompression zone," is the very first space that prospective customers step into when they enter your store. It typically consists of the first five to fifteen feet worth of space, depending on the overall size of your store. It's also the space where your customers make the transition from the outside world and first experience what you have to offer.
As a retailer, it's possible to use furniture, displays, racks, and other tools to create a clear path for your customers through your store. This will vary greatly depending on the size and your general store layout. Your job is to make sure that as they do, they also continue walking throughout your store to gain the maximum exposure to your products. This not only increases the chances of them making a purchase, but a well-thought-out path can be a great way to strategically control the ebb and flow of foot traffic in your store.
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