how to embrace the new trade show display design and release the outdated conventional wisdom
The emergence of new display technology, coupled with more computer and Internet access in the event, makes today\'s meeting different from what visitors saw a year ago.
These new features revolutionize the way pop-up displays are designed.
Now, a new set of guidelines is in place and when you think of them along with the old ones, they tend to appear contradictory or strange to each other.
If you \'ve designed these rules long enough to remember them, then it\'s time to use these tips and post these old rules so you can more easily accept the freedom that the new rules bring.
Tip 1: Push yourself by accessing other pop-up displays. There is no better way to understand what is really effective and what is really used in today\'s conference circuit.
Visit Other units
Even if they come from a completely different industry
Some state-of-the-art designs that drive envelopes will be shown to you.
Also, especially if you attend a meeting in another industry, you can look at all of these issues with a fair eye.
You will be able to document what is effective and what is not, and create your own traditional wisdom from scratch.
Going out and exploring different designs is the key to resetting your expectations of what you will see and what works.
The more contacts you have with new ideas, the easier it will be for you to incorporate them into your own product.
You should develop the habit of visiting all the meetings you can attend reasonably to get a better idea of what\'s going on.
Tip 2: Be aware of your psychological barriers when designing banners. The most dangerous design choices are made subconsciously.
If you think carefully about the design route, then the possibility that another option might be better is very small.
On the other hand, if you make a choice based on your unconscious perception that one or the other is better, you may rely on the old information or the old instinct.
Staying awake during the design process will greatly help you incorporate the novel technology into the banner stand and pop-up display.
Tip 3: Don\'t be afraid to try today\'s conference design atmosphere as an innovation to capture visual interest.
Exhibitors are exploring new and different ideas while integrating the best features of existing technologies.
To achieve this, designers must be willing to get out of the comfort zone to a certain extent.
You must not be afraid of experiments.
If you are free to try new ideas that others don\'t use, you will change from someone trying to keep up with the trend to someone who is setting the trend --
This is a great place when you design a pop-up display.
With the advancement of technology and the development of trends, banners and booths will continue to develop.
This is an area where growth is the norm, more so now than ever before.
Keeping up with all of these changes can be daunting, but in the end, it\'s worth it for every design professional and company that relies on trade show display marketing.