Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

How to emphasize skincare products' organic and natural feature by its store design


Skincare products emphasize on maintenance to restore the skin’s natural health, and in a similar way designer had chosen a key material that reflects this idea for the two stores. OSB (Oriented Strand Board) is a wood which has characteristic textures and patterns, and of which are accentuated are accentuated once sanded and stained in different ways. While associated as a rough material typically used in construction, as it is stained the wood adopts a stone-like appearance. The result is a distinct materiality which be felt throughout the store space.

At the store, the OSB has been stained with a brown colour to distinguish the store with its neighbors within the bright surrounding environment. The central band of display seen stretched across the back wall binds the store space to a single point of focus, naturally drawing customers towards the products.

In the foreground of the shops are stand-alone functional counters that allow the corner shop space to be freely circulated. Small stores require an efficient use of space, so the activities essential to the shop’s operation have been carefully considered and housed into the ‘floating’ boxes to assist in operational processes. The designer thought about how the volumes of these counters can be opened at various parts when required, and eventually closed back into a simple box. 

In order to contrast with the busy surroundings, the existing facade for the second store was given a simple dark green finish. Immediately upon entering the walls become a light green while white-stained OSB is used throughout, softening the shop interior. It was important for designer to design a comfortable space that people can easily to enter into.


The displays of the stores lets the product appear in front of the guest in an orderly way intuitively. Even located within a large commercial building, we have focused on how we can clearly reflect the brand image into these stores.

For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811