Ideas for Decorating a Boutique
A boutique, by definition, is a small, fashionable shop. Whether your boutique sells upscale clothing, candy or doggie accessories, whether it stands alone or is situated in a major department store, one thing is certain -- your boutique must be fashionable and stylish. Amping up the visual appeal of your boutique will attract new customers as well as regular ones and increase your sales potential dramatically. While there are no set rules for decorating boutiques, there are universal guidelines that can be helpful in choosing your decor.
Choosing a color scheme should always be your first step in decorating your boutique. The color scheme sets the tone and mood for the rest of your decor. Keep in mind the type of atmosphere you wish to create and the shopping experience you want for your guests when choosing a palette. If your boutique specializes in bath salts and spa products, use pastel hues and white to create a more relaxing environment. Color can also be used to your advantage, for example, by decorating a chocolate shop in red and orange to promote the feeling of hunger.
The furniture for your boutique will not only play a major role in how you merchandise your products, but it will also determine how comfortable your guests' shopping experience is. Furniture should always complement the boutique's theme without distracting from the merchandise. Don't be afraid to get creative; decorate a vintage clothing shop using antique chairs and tables and a tea house with elegant patio furniture.
Artwork, when used appropriately, adds pop and creates feeling in any room. Good artwork invokes emotion and starts conversation among those in its pretense. Even if you do not plan on selling artwork, you should always have a few pieces around to help define your shop. Integrate artwork into displays to attract the attention of your guests. Using artwork is also a great way to get involved and noticed in the community when you show local artists' work.
It's those extra finishing touches that really go a long when decorating your boutique. The minor details that guests notice, whether they are their favorite mints in a bowl on the counter or a favorite Warhol painting behind the cash register, are what will get your boutique remembered. If you have a flair for the creative, use mannequins and props to set up fun window and floor displays for clothing and jewelry.
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