Smart retailers know that a well-organised store is essential to running a successful business - and queuing barriers are one of the most effective ways of keeping everything and everyone in order.
While these may not be the first thing you think of when it comes to display
s.com/products' target='_blank'>shop displays, crowd barriers are a retail essential. These can help to keep your store neat and tidy and ensure your shoppers know exactly where to go at all times.
During busy retail periods, such as the lead-up to Christmas or sale periods, foot traffic in many retail establishments increases considerably. At these times, poorly-managed customers can create havoc in a store. Unmanaged queues can snake through your store, preventing other shoppers from browsing through the wares and can dramatically affect your sales.
The best solution is to create a visible queuing space. This has a number of very obvious benefits. In addition to clearly marking where the tills are so your shoppers know exactly where to go, queue barriers can also ensure your store stays orderly by preventing long queues from springing up wherever customers choose to form them.
This keeps your aisles clear and allows other shoppers to browse your wares without interruption - ensuring a smoother and more user-friendly retail experience for everyone.
But queue barriers do not need to be reserved for holidays and peak periods. In fact, they can be used year-round and go hand-in-hand with creating an effective and easy-to-navigate shop display.
Such barriers can ensure your store not only stays orderly, but also complies with fire safety regulations.
There are several different types of queuing barriers to choose from. The two most popular types are rope barriers or retractable ones, each of which have their own clear advantages.
Retractable barriers offer the most flexibility, as they can be adjusted depending on the size of your crowd and your queue. These versatile items come in a wide range of colours, with the most popular choices including red, black and blue.
By contrast, rope barriers consist of stylish chrome or chrome-plated pillars, which are connected with a series of traditional ropes in fixed lengths. These are beneficial if you are looking for a solution that can easily be set up or packed away - but you may wish to order a few more ropes than you think you will require, just in case you get a larger crowd than you expected.
Of course, queue barriers are just one part of your set-up near your tills - you will also want to plan your displays near the barriers to appeal to your customers who are queuing.
People may be tempted to make an impulse purchase while they are waiting to pay, so this area is a good location to place baskets or dump bins full of marked-down merchandise or other small items.
Such combination's of queuing barriers with visual merchandise has seen some retailers declaring dramatic increases in sales and average order values.
You also may wish to use this part of the store to display signage detailing information about your returns and exchanges policy, as well as any special information - such as seasonal opening hours - that could impact your customers.
In addition, leaflet dispensers could prove to be a welcome addition, particularly if you want to cross-sell with complimentary services such as extended warranties, store cards and dispense promotional catalogues.
Poster stands and other display items may be useful - and it might be a wise idea to look for a provider that can supply you with these, as well as queue barriers and any other items you may need all in one transaction.
Of course, once these goods have arrived, you will want to set up your queuing area before your customers arrive - either at the end of business the day before or early in the morning before your store opens to the public. This is much easier than trying to set up barriers in a busy crowd!
Whether you are planning ahead for a specific event such as a seasonal sale, looking to create a designated queuing area near your tills or simply want to bring more order to your busy shop, you are sure to find everything you need for a well-organised retail environment from a reputable supplier. Start planning your perfect shop display - complete with queue barriers - today.
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