Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

New Economic Request New Concept Design To Improve Your Store


The store created a refreshing new concept in 2014, which struck a harmonious balance between the classic feeling of a heritage brand and the expectations of contemporary customers. Three years have passed, and customer habits and preferences have greatly evolved. Recently we once again invited to invigorate their concept, this time for the ever shifting trends of Shanghai.

Stepping into this boutique, you will feel that you’re in a exclusive club. The clothing is fashionable and trendy, and yet the cut, the fabrics and the authority of style is of a timeless age of the highest standards. This collision of contemporary and traditional is no accident, but a mark of the brand. To win most customers in Shanghai, a market which is constantly at the peak of Chinese fashion, our foremost aim is lighten the concept, thus allowing it to breathe in this environment.

The first step toward lightness is to create openness, which is a challenge due to the limited space. Display rack and shelving have moved outward from the walls. Customers are encouraged to peruse between islands of graceful brass lined tables and warm wooden drawers. Elegant grey wooden flooring elates the displays, creating a warm and airy atmosphere where the rich fabrics can speak for themselves.

Warm light in the shelving reflect the fabric more soft when client look at it. Some gray color can be mature color for successful business man. Integrated with gold stainless steel, the brand level is more standout.

The classic flavour is blended with original touches from the IFC boutique in Hong Kong, including the zigzag style compartments and shelving that give an attractive floating appearance to the products. The ubiquitous golden logo is fashionably understated in brass in two subtly differentiated sections: dark blue and wood for men, backlit accents of white for woman.

Nodding to the current vogue, the central station has become a stylish bar counter to one side. A stylish 1920’s style circular rugs in the centre of the boutique. Also of original design are the brass lamps that set off the central displays with industrial chic. Authority and modernity meet in the facade, where a state-of-the-art LED screen is columned by backlit golden logos.

When you look the fitting room, it gives a feeling of respect, the customized design give all material and area a life, can talk by themselves.

All in all, this brand always will pay attention to the shop brand image, also the trendy, this is more important if you want to stand in this economic and competitive market.

For more information, please contact our official website of OUYEE DISPLAY Showcase: http://www.ouyeedisplays.com/, or call the 24-hour hotline: +86 13826419811.