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An innovative optical display will highlight your selection of eyewear and draw in your customers. Generally, frames are grouped by gender and brand, with subgroups for special frames such as those for children or sunglasses. Frames are presented in a number of ways, including on shelves, stands, wall mounts, and rotary or countertop displays. Get creative with your optical display and choose a design theme that distinguishes your selection of glasses and appeals to your customers.
Let seasons or holidays dictate the design of your optical display. During the winter, look for whites and silvers. Decorate with small, simple snow globes or white marble tiles. Punch up shelves by using red around Valentine’s Day, for example; use silk roses or glass hearts for a more literal theme, or simply try red beads or glass marbles. Change your display to reflect the current season or holiday.
Get inspired by nature for your optical display. Use items such as flat pebbles or decorative balls made of thin branches to accent your shelves. Add small pieces of driftwood or tiny, potted – needle-free – succulents. Accent displays with neutral colors such as browns and muted blues. If you use live plants, make sure they are out of the way so they won’t be knocked over by customers trying on frames.
Look to the area in which you live to find inspiration. If you live in a beach area, for example, decorate your optical display with sand dollars, shells, starfish or sea glass. An optical display in a fishing town might contain fishing nets or lobster traps used for shelves. A metropolitan area might inspire you to use modern, clean lines – acrylic cubes and stainless steel shelves, for example.
While a clever display can bring attention to your frames, don’t overdo it. Ultimately, you want customers to focus on the frames, and too much clutter can take the spotlight off your products. Subtlety is effective in conveying your theme. When in doubt, look for inspiration in the things you see every day. If you’re particularly drawn to an iron scroll-work bench, for example, look for decorative items that replicate the effect. Keep a camera handy when you’re out and take photos of the things you like to reference when designing your optical display.
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