This vision and passion for excellence enables Ouyee to tailor our business services to meet our customers individual needs better.
The premise is located in a shopping Centre featured by open and low-density blocks in JinjiangDist, Chengdu. Unlike the traditional in-house shopping Centre, it presents a city leisure Centre consisted of streets, lanes and squares. This premise is themodel outlet of Hotwind, a nationally well-known quick fashion chain in Chengdu. The client opened an outlet in this shopping mall, aiming to provide with clients creative and custom shopping and leisure experience, thus consigning Rigidesign for the design of the brand’s outlet.
The premise is narrow in layout, a depth space. Part of the design of the entrance follows the brand’s consistent green logo and shining triangle but with some change and redesignin the presentation, enhanced by the black metal framing around the showcase which centralizes the sight, shapes the brand feature and leaves the customers a new impressionon the new brand image.
The designers made a contrast between the white ceiling and the black strip light slots, concisely demonstrating the quick fashion brand style. Part of the forming of the ceiling and the casing lights provides better lighting and serves as the threshold of in-house division. The designers adopted the ceiling formation and other carriers such as ground texture and lighting effect to form the virtual division.
Through the research and analysis of the brand, the designers conducted systematic integration and designing in the materials in the store. Through the display function, visual effect, they did not follow the usual single item model, they promoted the items towards generalization, Mathematical Modeling and integration, which is to present the plan of item displaying for this store. The designers followed the consistently concise, natural style, adopted the combination between dark wood pattern and metal, thus shaping a unique fashion retail space that is different from the usual ones.
The designers brought new ideas to the brand’s consistent freshness, they tried a lot of the combination between dark wood pattern and metal, white ceiling and wall, grey ground and dark items, forming a streamlined, clearly-layered shopping experience space.
The project is not only the new trial of the brand’s outlet, but also a bold exploration and breakthroughof the outlet image, making the experience direct and unique.
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