Jewelry is special and valuable beyond its simple monetary worth. Jewelry also reflects the personality of the individual wearing it. Accordingly, proper jewelry display
should reflect these qualities in order to attract customers.
Jewelry is available at all budget levels. Chunky party pieces and costume jewelry tend to be more inexpensive, while the price runs higher for semi-precious jewelry and higher-end jewelry with precious stones and metals. Every buyer has their own interests, so you should display the jewelry to reflect those differences.
Try to keep the number of jewelry pieces on your display low, so that every piece stands out as something special. Lighter and more discrete pieces tend to be more expensive. The more valuable a jewelry piece is, it should be separated from the other jewelry so that it can be noticed how precious it is. Give the display a new look by frequently rotating the pieces on display.
Most women love sparkling with jewelry, although individual women have different budget considerations when it comes to purchasing jewelry. Keeping that in mind, divide your display into different budget segments. It is considered 'vulgar' to announce your jewelry budget, so pricing should be discrete.
Sales staff trained in the knowledge of precious metals and stones are an asset since most customers know very little about jewelry in general. Employees need to be well-trained in selling in order to better determine the feelings of the customer. They should know whether offering too many choices will be confusing or helpful to the customer, while also knowing when to back off and provide the customer with the space to make the 'buying decision.'
Design your jewelry display cases according to the types of jewelry you sell and your customers' profiles.
An exceptional jewelry display helps to put your merchandise in the best light. And this will help to increase your sales too.
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