When you own a retail store, finding the right lighting for every area and situation is both important and difficult. Is overhead lighting enough? Should you employ counter and cabinet lighting as well? What about showcases? Here, we will examine sales counter lighting and offer a few tips to help you make sure that the choice you make is going to be the best one for your business and your bottom line.
Tip #1- Energy Usage Matters
There is no way around it; when you want to improve your bottom line, it means not only increasing sales, but decreasing expenses. Believe it or not, when you choose energy efficient sales counter lighting, you can greatly reduce your overall energy costs. In fact, you will find that the right lighting option can drastically reduce your costs while greatly improving light quality and the ability of your customers to see the products you have on offer.
Tip #2- Help Your Products Sell Themselves
Whenever you have great products that aren't being purchased as much as you had hoped, your lighting should be one of the first things that you consider. When you look at the items display
ed in your showcase or laid out on your sales counter, can you see them brightly and clearly? Can you make out the finest and most minute details? If not, your lighting is in definite need of an upgrade. You will find that there are sales counter lighting options out there that can help your customers see every item in your displays as clearly as if you laid them out in natural sunlight. Today's consumers are very picky about spending money on anything that is not a true necessity, but the right lighting can give your items a much greater appeal.
Tip #3- Choose Lighting that Is Convenient for You
Choosing the right lighting for your store means paying attention to a number of things. Not only do you want lighting that is affordable and that offers high light quality, but you should find lighting that is easy to install and maintain and that does not generate enough heat to make counters warm to the touch or that could end up accidentally damaging products or food items on display. With naturally cool lighting, you have less chance of bulbs burning out with excessive use, which not only saves money, but keeps you from having a display counter with areas of darkness.
The Bottom Line
If you are looking to achieve all of this and more with your sales counter lighting, you are definitely going to want to consider the upgrade to LED lights. These lights come in many forms, including light strips that affix to your sales counter with double sided tape or mounting brackets. LED light strips are easy to install and maintain, offer natural, high quality lighting, and require almost no maintenance. With a lower usage cost and a much greater light output, there are certainly plenty of reasons why you should consider employing these lights along your sales counters.
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