Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

Traditional rice terraces (the rural) and running tracks (the urban) in running lifestyle concept store


The running lifestyle concept store is designed by Ouyee display company.This shop  focused on helping runners achieve their goals in the sport, no matter if they are casual runners or seasoned lifestyle runners.

The store is specifically located inside the ambitious mixed use development by the well-known lifestyle brand, Eslite Bookstore.For the running lifestyle brand, designers created a design language that borrows geometry from two typical running conditions found in the region: traditional rice terraces (the rural) and running tracks (the urban). Both rice terraces and running tracks share a common language of curving bands, and this geometric principle becomes the central theme of the design.

The design begins on the floor, with different materials referencing running tracks. The bands climb up one side of the shop, culminating in a large terraced landscape to display shoes. Display islands with similar design language also emerge in the center of the space. The central display islands allow for special functions, including accessories display, seating, and computer workstations. The overall design of the space encourages a wandering circulation and interaction with the products.

Blank designed the store to engage with the community. Normally, the terraced forms are used for the display of products, the shop is used as a meeting place, with the displays becoming a stage and seating area. There is even a dedicated community area, complete with lockers, event photo board, and changing room.

For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811