Ouyee, store display furniture manufacturer since 1998, original shop interior design & shop fixtures manufacturing factory

Vision To Create Fashion And Modern Clothes Shop Decorating Ideas


The store has a backdrop of whitewashed walls and ceiling, and polished concrete flooring, and is divided into three sections by screens made of stacked wood. Furnishings comprise of one-off pieces which designer Paul Smith has collected around the planet, and here in Osaka.

The front section presents Paul Smith‘s men’s apparel, shoes and accessories, and the middle of the store sees a space where various events are to be held, such as collab product presentations and in-store exhibitions. The back area is home to tailoring and formal accessories. Here, the newest tailored collection is presented and it serves as a dedicated fitting and consultation space for made-to-measure services.


Shoppers can choose from around 100 different high-quality sourced from renowned European manufacturers, in addition a wide range of custom options such as lining, lapel styles, buttons, and stitches.The contrast between golden-cream and black color, in combination with Spot lighting has created a special visual effect in the store.For the power wall, to incorporate the brand identity we put  logo to make a truly memorable impression on the customers of the consistency between design and products.Combination of blush pink and shades of grey on floor and walls was the best choice to make this concept evolve.


Shopping experience in a genuine atmosphere.Diversely arranged surfaces give costumers room to explore: Curated isles with seat possibilities and room-in-room systems structure the single levels. Tables, shelves, cubes, parallel bars, poles the team of blocher partners designed varied possibilities to present fashion.


Nonetheless, the different levels vary in style: Fashion for modern women can be found on the ground floor. Bright wood combined with white metal a minimalistic design with Scandinavian impression – displays the appropriate background to address a younger target group. On the first floor, the premium sales area for women showcases an opulent design: Exquisite curtains, rosé tones, glazed and high-end oak wood, shelf systems made of brass, floors with ornamental decoration, a style lounge with colour consultation or VIP shopping. 

This ambience is created for the costumer with high expectations. The third floor is dedicated to men’s wear. Designers created a used-look matching male aesthetics. Old wood, dark metal or wire baskets have time to shine. All three floors have one thing in common: creating an authentic ambience in which clients come to stay. That can be achieved through combination of materials and a playful, varied furniture thus making shopping a pleasant experience.

For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811